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The Desire Map Licensing Program Overview

Informational Overview by Licensed Desire Map Facilitator, Lisa Wolf

The Desire Map Licensing Program is a transformational program built for entrepreneurs, teachers, healers, coaches, yoga teachers, and so many more. It could enhance someone’s existing business, launch them into a full-time career in the self-development space, and help them change people’s lives as well as their own.

“Is making an investment and becoming a Desire Map Licensee the right fit for me?”

Here’s my story. I’m a Silicon Valley professional turned multi-passionate Entrepreneur. Once my 3 sweet boys were in the picture, everything changed for me and my husband. 9-5 wouldn’t work anymore (it was actually more like more like 6am to 10pm). I traded in the sexy black BMW for a mini-van and started suburban family life up North.  

Honestly, I’m still a 6am to 10pmer when it comes to work> It’s in my blood. I can’t help it. What’s important, though, is that I have flexibility during those hours. I can see customers early and still make it to get my kids in the afternoon. I can host evening one-on-ones and weekend meetings when I want but still be home for dinner.

I love to learn and share what I’ve learned with others. I enjoy enrichment programs and soul searching workshops. When I heard about the launch of the Desire Map into a Licensing Program, I signed up immediately. I had not even read the book (can you believe that??). I didn’t even know my Core Desired Feelings or what CDFs even meant. I had looked at coaching programs before. They were in the 10-20k range. That was just to be certified. Then you would have to put together your program, create materials, market it, learn how to do everything before you could even begin day 1. When I read about The Desire Map Licensing Program, it was a plug and play program ready to go. Danielle LaPorte already created the wildly famous book, there were book clubs everywhere, and now they were creating a complete packaged program and handing it over for people like to me (and you) to be able to share around the world.

It had a great base, great program, great materials and marketing, it could be adjusted to fit my style and my audience, no one telling me what to do – just leading in a proven direction of success, and it could be profitable. All at a fraction of other programs. It was a no-brainer for me. I signed up in 2014 before the program had even officially launched.

Since then, I’ve hosted group workshops, sold products through my affiliate shop online and in person, created a digital program and helped people one-on-one. Here’s what some of my clients have said:

Very inspiring. I am looking at my goals from a completely different space. I feel empowered.

Barbara B

Taking a moment for myself and mapping my core beliefs and desires fulfilled a fundamental need in my spiritual growth

Gretchen de la O (author of Wilson Mooney and Prototype)

Very insightful. Your delivery was authentic.

Becky C

This workshop gave me the tools to hone in on some specific feelings to help me set goals for myself, making the process very personal and easy to follow.

Debbie S

We have asked other licensees, and by far, the most satisfying part of this work is witnessing the growth they’ve seen in their clients and attendees. “Priceless” is a word that comes up a lot when describing the transformations they’ve seen.

It is so exciting when your Licensing Binder shows up but that is only the beginning. TeamD has put together everything you need to create your own successful business like:

  • The Licensing Portal
  • Audio Workshops so you can you take the workshops yourself
  • Pre Made Graphics, Banners, and Social Media Scripts
  • Product Discounts
  • Affiliate Bonuses
  • Secret Facebook Group
  • Licensee and Workshop Listings
  • Insider Forum Q&A
  • The Knowledge Base

Licensees are not alone — there is a rich network of community and encouragement that supports everyone in the program.

One of the best things about The Desire Map Licensing Program is that you can use all the tools but also tweak it to fit what you are most passionate about. Do you like helping people one on one, in groups or maybe prefer doing webinars or teleconferences? Do you work with teens, moms, corporate, or another niche? Are you a yoga instructor, coach, or animal psychologist? The program can be used and molded into what works best for you. If you enjoy simple directions but also autonomy and creativity and you want your work to be more meaningful, this might be a program for you to look at.

Things I learned AFTER I signed up

“If you schedule it, they will come”. Not true (at least not for everyone).

If you are already a coach, instructor, or in a business where you have a client list or a following, people might come just if you schedule it, but, for the rest of it, there is more work to do.

You can probably get your family and close friends to show up but if you want to build a successful clientele with good numbers in your workshops, you have to get out there a little bit. Build your list. Build momentum. Build excitement. There are lots of webinars on this and different programs but here are my quick and easy top five tips

  • Complete your facilitator page and get a nice professional picture taken

  • Pick a social media platform (or 2 but don’t do them all – it’s too much). Facebook, linked-in, twitter, Instagram. Get involved in groups that your audience would be in. Participate, post, get to know people

  • Get on Desire Map sites and social media and forward on posts, truth bombs, and Danielle’s stories. Get your audience involved and in love with The Desire Map

  • Start a Desire Map book club in your area. You can sell your affiliate items there and then can offer deeper workshops or retreats to the participants as they get to know - like - and trust you more

  • Start small. People who don’t know you will probably not sign up for a $1,000 weekend retreat right of the bat. Send out some free info, offer smaller items, build your way up until they are as ready and excited as you are about The Desire Map program

There is a lot more information about the Desire Map Licensing Program on Danielle LaPortes website (voted one of the best websites for women). The links I’ve provided in this document are my affiliate links (another bonus is licensees are automatically part of their generous affiliate program), but, feel free to contact me directly if you have additional questions.

I hope this information helped. Again, fell free to contact me if you have more questions.

Love and Blessings,

Lisa Wolf



This informational sheet is intended to provide my opinion and current knowledge of The Desire Map Licensing Program. I am not an employee or representative of Danielle LaPorte Inc. These are my words and opinion only.